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The pros and cons of celebrity endorsements Jun 28th 2013, 20:47 Advertising agencies love to land a sweet deal with a celebrity. After all, a celebrity brings added intangible value to a product without having to modify the product itself. Some segments may be indifferent towards a certain watch brand until they see Brad Pitt's face next to the picture. That alone can sell the product, for people like celebrities and constantly strive to identify with them.

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